Arteria Berklee Valencia Presents
Don Gorder's Clinic "Music: It's Your Business"

The music business has always been about moving music into the stream of commerce, and generating revenue from it.  Historically, artists developed their fan base through touring and recordings, and their success was usually dependent on the backup of a record label, which promoted and marketed the recordings and supported their touring.    Radio airplay and press coverage were essential to their success, and the record labels were in control. 

In today’s music industry, artists have options that allow them to take control of their careers, and avoid the dependency on the corporate backup.  The internet has brought mechanisms and techniques for connecting with an audience, building a fan base, and generating income from touring, selling recordings and merchandise, securing endorsements and branding partnerships, and licensing songs.  This is the new order of the music industry, and all the principal players (artists, labels, promoters, marketers, managers, publishers, etc.) are adapting to it.

Music:  It’s Your Business will explore this new order in depth.  We’ll examine the business models that are taking shape in corporate environments, in contrast with the independent sector and the DIY (Do It Yourself) artist, and the online services that artists and intermediaries alike are using to build their careers and generate income.  We’ll teach you what every music professional must know about rights management and protection, contractual deal points, licensing sources and strategies, viral marketing techniques, business organizations, and the importance of social media. The clinic will provide music professionals in all categories with an understanding of how to mind their business, and get on the track toward success.

Wednesday, December 9
4:00 p.m. to 8:00 p.m.
Venue: SGAE Valencia
C/ Blanquerías, 6
46003 Valencia

Thursday, December 10
4:00 p.m. to 8:00 p.m.
Venue: SGAE Catalunya
Passeig de Colom, 6
08002 Barcelona

Friday, December 11
4:00 p.m. to 8:00 p.m.
Venue: Arteria Noroeste
Rua Das Salvadas, 2 A - Parque Vista Alegre
15705 Santiago de Compostela

Monday, December 14
4:00 p.m. to 8:00 p.m.
Venue: SGAE
C/ Fernando VI, 4 - Sala Manuel de Falla
28004 Madrid

Admission for the Master Class is 50 € for SGAE members and 60 € for non-SGAE members. Diplomas will be given to the students.

Register online at fundacionautor.org.